Like so many other marketing enthusiasts, I’m a devoted reader of Seth Godin’s blog.
His succinct, always timely and thought-provoking posts are one of only a handful that make my daily reading list.
In February 2013, one of his posts particularly caught my attention: The simple form that could save your life.
As a longtime Evernote user, I promptly saved the article and enclosed form (thanks, Seth!) into my Evernote “ACTION” notebook. And there it sat for over a year. On things like this that are rather urgent, we always know better… and yet we put off filling out the life insurance form or taking action despite knowing that it is for the best.
Seeing the post and its title (The simple form. That could save your life.) evoked guilt in my frequently. It was one of those tiny little things that should take fifteen minutes to complete, and yet still it sat in my to do list.
Finally, I slapped myself into action. I grabbed Seth’s document and created my own template in Evernote. I made a copy for each of my family members, and I filled the darn thing out. I set a reminder to revisit it on January 1, when a quick check and update for the new year will take just a few minutes to complete. And then, I wrote this post and I’m sharing my version of the health form template with you.
Do better than I did. It took 15 minutes, and that’s including writing a post about it! Save it to Evernote yourself (you can get it here if you’re not a user, and I have an entire blog series coming up this week over at Magpie Marketing on how to become an Evernote ninja!) or just fill it out and print it, but whatever you do – don’t put it off.
Use your noggin. This is one area where you can brag that you’re just as smart as Seth Godin.