Hi, I’m Beth.
I’m a marketer, writer, communicator and connector.
After having a (horrible) piece published in a junior high poetry compendium, I became enamored with writing.
While I don’t do poetry these days, I do wax poetic here on the Little Magpie blog.
By day, I serve as director of strategic marketing for Kendal King Group, a retail marketing agency. I run our Soapbox Insights + Influence division, which taps into bloggers, influencers and savvy social media users for shopper insights and brand marketing.
In the past, my little firm – Magpie Marketing – supported clients through marketing and consulting. I still do a little speaking, training & the occasional workshop as well as a bit of freelance writing: my portfolio includes contributions to more than a dozen websites and print publications.
When I was growing up, my father’s job moved our family to Kingston, Jamaica and Paramaribo, Suriname (Dutch Guiana). I became enchanted with the world and wanted to experience all of it. After high school in Washington, college in Arkansas and backpacking in Europe, a professor finally offered me a French degree, probably to get rid of me. I coupled this with a Spanish minor, which my mother claims was an attempt to be sure I’d be able to talk to everybody, everywhere.
I’m incredibly fond of Arkansas and have an acute affection for coffee and social media. I’m enthusiastic about the outdoors, trying to live lightly, writing, chasing big ideas, travel, farmers’ markets, gardening and good food.
I love road trips and biking rails-to-trails projects with my super smart and handsome husband Fred, and the antics and general chaos that surround most days with our daughters Sophie and Ainsley in our c. 1905 money pit of a home in downtown Rogers, Arkansas. While most humans are made up of 75% water, I’m probably about 40% red wine.
So what’s up with the magpie?
A chattering magpie signifies good news and the arrival of guests. I love that.
Since I’m captivated by so many topics, interacting with me is a little like drinking from a water hose. Early in my blogging days I decided to own that fact and allow my blog to be a reflection of a conversation with me: bouncing from topic to topic and branch to branch.
The European Magpie, Pica pica, is known for its fondness for bright, shiny objects and a penchant for making them its own. In China, the magpie is a symbol of happiness, and its singing foretells happiness and good luck. The black and white, black-billed, long-tailed magpie was sacred in ancient times to Bacchus, the god of wine. Magpie in Nature & Myth by Peter Y. Chou.