Our family recently teamed up with Colgate and Champions for Kids to help deliver Bright Smiles, Bright Futures to kids in our community. We love the campaign concept, because dental care really is key to a healthy life.
Growing up, visiting the dentist regularly was just part of life (along with the torturous braces and related pain of being a teenager). It was years before I realized how costly it was and how fortunate I was to receive such good care, which came with the wish that I’d worn my retainer more religiously. I’ve definitely turned into that annoying adult who tells teens with braces “Trust me, wear the retainer.” I even annoy myself when I say it, but as they say: youth is wasted on the young.
While both our daughters have brushed their teeth from an early age (even if at first it was mostly chewing on the toothbrush and swallowing the toothpaste), it wasn’t until we recently visited the dentist with newfound resolve to take extra excellent care of our teeth that we started to really reinforce the ideas that bright smiles do mean bright futures.
So now we try to make sure we stretch our toothbrushing time a little longer, reach all those crevices, floss and rinse with vigor and take the extra care to pack dental kits in our school backpacks/purse. We also recently visited Walmart to pick up some Colgate toothpaste and Colgate Dora the Explorer youth toothbrushes.
We packaged them up in little bags with cute tags from the Cartolina Mailroom app and delivered them to our older daughter’s elementary school for the school nurse and staff to distribute as needed. In some parts of the country including central Arkansas, Colgate and Champions for Kids have partnered to place bins in select Walmart stores where shoppers can purchase and donate Colgate products which will be delivered to local schools. There are some details on Colgate’s Facebook page and the Champions for Kids Facebook page, and there are details available on Twitter as well via @ColgateSmile and @Champions4Kids or #Colgate4Kids.
However, it doesn’t take a special campaign or collection bins for you to contribute to Bright Smiles, Bright Futures – just get your own family on the dental care band wagon and pick up a few Colgate goodies to drop at your own local school or nonprofit organization serving kids. See? You’re a champion for kids yourself! That’s a good reason to grin.
I am a member of the Collective Bias® Social Fabric® Community. This campaign has been compensated as part of a social shopper insights study for Collective Bias®, Colgate and Champions for Kids. #cbias #SocialFabric