One of the requests I receive frequently from clients, colleagues and friends is for a quick CPR session related to their social media profiles. While there are plenty of resources available, the fact of the matter is that they’ve asked for my assistance. I love sitting down and helping someone make a few tweaks to pump up their online presence. Often, the biggest hurdle is that most people struggle to write about themselves.
As a point of reference if you’re still struggling over which social media platforms to actively maintain, here are a couple of resources:
- Percentage of U.S. population with Profiles on Selected Social Media Sites (February 2014) – via Statista.com
- At A Glance Infographic: Overview of Social Media Platforms (via leveragenewagemedia.com)
Don’t worry about being only professional or only personal on social media platforms (with the exception of LinkedIn, which is highly professional). You are a real person, and you shouldn’t try to be something else on Twitter. In a typical client meeting, the conversation might begin with small talk about how you spent the weekend or a current sporting event or television show before getting down to business. Being too stoic or overly professional and inhuman on social media is not a reflection of who you really are as a person.
Here are a few tips for your bios specific to Twitter and LinkedIn, which are the best social media platforms to have a professional presence and to maintain your personal brand: