Thanks for visiting! The last year has been a whirlwind, and it is exciting to look back at the evolution of Magpie Marketing. In addition to continuing to work on an array of interesting client projects, I've been given a truly amazing opportunity to join forces with the global team at StartUp Cup and to assist with World StartUp Cup in January 2014 in Yerevan, Armenia. My role will include PR and marketing as well as serving as the direct liaison to 60 local StartUp Cup organizers in 46 ... View Post
August 2013 Update
Thanks for visiting Magpie Marketing! I can hardly believe back-to-school season and signs of fall are upon us. The lazy days of summer have hardly been lazy for Magpie Marketing: June and July brought a flurry of activity and interesting projects as well as some intriguing new clients I am privileged to be serving as autumn approaches. My sincere thanks to each small business, nonprofit, entrepreneur, retail team and publication I've been fortunate to work with in recent weeks. Your ... View Post
June/July 2013 Update
June/July 2013 Happy summer, and thanks for visiting Magpie Marketing! Last month included some interesting projects, such as an awareness event for the new Rogers Aquatics Center, as well as the opportunity to attend an event hosted by the Arkansas Soybean Promotion Board at the beautiful garden home of P. Allen Smith. In fact, I'm only just starting to remove my head from the clouds - my mind was spinning with ideas and inspiration! Back here on planet Earth, projects for June and July have ... View Post
Case Study: Dress for Success NWA
One of the neatest things that I encounter is the opportunity to work with incredibly passionate individuals. When they come to me with a fire in their bellies, my work becomes simple - it's simply a matter of translating that zeal into something meaningful that helps accomplish their mission. Such was the case with Jane Behrends and Krischelle Tennessen, who took on the daunting task of launching a new nonprofit in northwest Arkansas. Because of the presence of numerous corporate giants from ... View Post
Case Study: Rogers Aquatics Center
"You turned the tide on public discussion about the Rogers Aquatics Center..." This project is a great example of the sort of short-term initiative I love to tackle: it came with a very clear vision, a request for fast turnaround and specific, measurable desired outcome. It didn't hurt that my primary point of contact is a delight to collaborate with and a longtime friend. Allyson Twiggs Dyer is the executive director of the Rogers Convention & Visitors Bureau, a destination marketing ... View Post
Out With the Old, In With the New (Year)!
Happy new year! Be always at war with your vices, at peace with your neighbors, and let each new year find you a better man. ~ Benjamin Franklin 2013 is going to be a fantastic year. I love the quote above because it speaks to the idea that we are ever-evolving and always improving. So, while I certainly engage in the practice of considering new year's resolutions, I'm also fond of the approach that we should be constantly tweaking, adjusting and ensuring that each new year finds us ... View Post
