Collaborating with established brands is one of the most interesting things I have the opportunity to do through Magpie Marketing. Assisting a fledgling nonprofit or a new small business is less challenging, because they typically come to me with tabula rasa: a blank slate with only the sky limiting their potential. When a company or organization has a long track record and has cultivated an existing reputation in the community, the tactical work of expanding brand awareness becomes an exercise ... View Post