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February 28, 2016 By Beth

How The 5 Ps of Marketing Make Healthy Kids

Or: How Product, Place, Promotion and Price Lead To Parenting Profit. Or: How We've Cultivated Kids Who Eat Well (90% Of The Time) This is not an "I've got it all figured out, so gather round and listen to my wisdom" kind of post. I'm hyper-aware these days of the idea that everyone is looking at the world through rose-colored glasses, pretending to live a perfect life and promoting a false reality by showing only the good times and the staged moments. As you might imagine, I have opinions on ... View Post

Filed Under: Eats+Drinks Tagged With: Family, Kids, Marketing, Merchandising

July 18, 2015 By Beth

How The 5 Ps of Marketing Make Healthy Kids

Or: How Product, Place, Promotion and Price Lead To Parenting Profit. Or: How We've Cultivated Kids Who Eat Well (Most Of The Time) This is not an "I've got it all figured out, so gather round and listen to my wisdom" kind of post. I'm very aware these days of the idea that everyone is looking at the world through rose-colored glasses, pretending to live a perfect life and promoting a false reality by showing only the good times and the staged moments. As you might imagine, I have opinions ... View Post

Filed Under: Eats+Drinks Tagged With: Clean Eating, Family, Fruit, Healthy Choices, Kids, Marketing, Veggies

January 27, 2013 By Beth

Standing Out From the Flock

Over the past few weeks, I've received some phenomenal customer service. It seems as though so often we're willing to rant about the people who treat us poorly, but we often forget to speak up about the companies that are doing it right. Better yet, we can learn some great things from the individuals who take the time to make sure that we receive all that we expect when we do business with them or their company. Last year, our family took off for a fantastic vacation in Sandestin, Florida - ... View Post

Filed Under: Marketing Tagged With: Customer Service, Marketing

June 25, 2012 By Beth

On the front porch swing…

We're in business!  Stephanie and I have been chatting since we first started collaborating on Arkansas Women Bloggers to conceive the first Unplugged Conference in late 2010 about going on an adventure together.  In fact, we've gone on quite a few adventures together!  However, we finally decided to pursue an actual business adventure. We received several phone calls from friends, colleagues, brands and bloggers about their struggles to effectively communicate.  "What luck!" we thought, since ... View Post

Filed Under: Random Tagged With: Marketing

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