WHAT ARE SHORTLINKS, ANYWAY? I first started really noticing shortened links on Twitter in 2008. I vividly remember thinking: brilliant! It made perfect sense: tweets were limited to 140 characters, so to send someone to a particular article, a short permalink was helpful (example: t.co versus https://support.twitter.com/articles/109623). I started using Tinyurl, and I remember followers asking me about it at the time. It was created in 2002(!) by a developer seeking an easier way to ... View Post
All The Shiny Objects
Or: Why I Work In Marketing. Or: How I Discovered My Blog(s) Are Nicheless. Or: How I Embraced My Inner ADHD. Or: How To Navigate Beth. Or: The Blog Post That Deserved A Multitude Of Subtitles. . [dropcaps]I[/dropcaps]'ve spent most of my adult life (well, let's face it: my entire life) chasing shiny objects. . As an elementary school student at a Catholic school in the West Indies and then as a bewildered transplant adjusting to middle school in the Pacific Northwest ... View Post
Shiny Objects: My Digital Life
Almost two years ago, I carried on (as I am wont to do) about a column I'm pining for that used to run in Lucky Magazine called How I'm Wired. I still miss it, and I'm still waiting for Lucky to call me about resuscitating the column. Le sigh. Anyway, in the aforementioned post, I listed my Nine Essential Apps. Several of them (Artkive, Audible, Evernote - duh, Routines and Skitch) are still alive and kicking and still favorites. Alas, two of them (Google Catalogs and ... View Post
Shiny Object: HipChat
2018 Update: Velocity quickly evolved in 2015 to become Soapbox Influence, and HipChat was acquired by Slack (which we now use daily in our business). Communication Challenges Last summer, I was knee-deep into a consulting project with Kendal King Group (I’ve since joined the team full time to launch an internal retail marketing agency called Velocity). Our team is spread out geographically, with the corporate headquarters in Kansas City, an office in China and a substantial portion of the team ... View Post
