There has been much made lately of how we are all tripping the light fantastic. . We are - it would seem - positioning our lives as nearly perfect vis a vis social media. On Facebook, we glowingly reference the perfect day our family has just had all together, surrounded by the perfect sunset while snuggling. . On Instagram, we catch the light just so as it defracts across the table and our perfect meal. . On Twitter, the hashtags abound as we share - in the briefest of choreographed ... View Post
Improve LinkedIn & Twitter Profiles
One of the requests I receive frequently from clients, colleagues and friends is for a quick CPR session related to their social media profiles. While there are plenty of resources available, the fact of the matter is that they've asked for my assistance. I love sitting down and helping someone make a few tweaks to pump up their online presence. Often, the biggest hurdle is that most people struggle to write about themselves. As a point of reference if you’re ... View Post
The New Klout
Update: Klout folded in 2018. Entrepreneur lists several alternatives, but I have not yet found a good, universal measurement tool across platforms that satisfies me. Originally launched in August 2008, Klout was initially viewed as a guilty pleasure for some social media users and a waste of time for others. The site sought to rank an individual’s online presence and digital influence across a variety of criteria: followers, impact of content, engagement with other users and so ... View Post
Courtesy of The Future Buzz: 50 Lessons for New Bloggers
A friend recently posted a link to this absolutely fantastic article about blogging. It was so exceptionally well-written that I could not contain my groupie tendencies and had to contact the author directly and ask for permission to share it here. If you're not reading Adam Singer and The Future Buzz on media, marketing and PR, you'll want to get on it stat. Do yourself a favor and subscribe, especially if you're fond of Mashable and TechCrunch. Trust me: this is good stuff. Without ... View Post
