(shouts the radio voice-over...) The most striking thing about marketing is that, at its most basic, it boils down to storytelling.  Every small business and product has a story to tell.  Some do this very effectively, while others strike out. Marketing shouldn't come across as some sneaky process to convince people who don't need your product that they must have it.  Likewise, it shouldn't be conveyed with the shouting overkill of a radio car commercial, complete with a booming voice, echoes ... View Post