In late 2007 while working as a VP for the Rogers-Lowell Area Chamber of Commerce, I was attacked by a very pesky virus: a newfound interest in the emerging world of social media. My younger sister - a Millennial (or "digital native") who went to college with Facebook as the norm for communication - made fun of me appropriately and welcomed me (late) to the party. I immediately set about pestering my CEO with the idea that our organization beat many others to the punch by establishing a strong ... View Post