One of the requests I receive frequently from clients, colleagues and friends is for a quick CPR session related to their social media profiles. While there are plenty of resources available, the fact of the matter is that they've asked for my assistance. I love sitting down and helping someone make a few tweaks to pump up their online presence. Often, the biggest hurdle is that most people struggle to write about themselves. As a point of reference if you’re ... View Post
On Thought Leaders
One of the best tips I've run across in the early days of Twitter was to follow "thought leaders." It's actually become a concept I've subscribed to in many forms, from helping people begin to explore social media to where I focus my attention in general. If you're active on social media sites such as Pinterest, Twitter, Facebook and LinkedIn, think for a moment about the people whose posts always make you perk up. You care about their every move and every thought, and you don't want to miss a ... View Post
Basic Social Media Guidelines
Social media can be an exceptional marketing tool for your personal brand and your business - when used correctly. While many people use these tools daily, just as many individuals are overwhelmed by the prospect of using Facebook, Foursquare, Google+, Instagram, LinkedIn, Pinterest, Polyvore, Twitter and so many other digital resources. I receive a lot of requests about using social media from individuals and organizations trying to understand how all the cogs and gears work ... View Post
